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Average product price: the average price of a product when your ad showed or when your ad was competitive in an auction.
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reference price difference of products: the percentage difference between the average product price of your product and the price of the reference product.
Benchmark product price difference: the percentage difference between the average price of the product of your product and the price of the reference product.
The price of the reference product: click weighted average price for a product in all businesses advertise that product with commercials.